Kids personal care brand Tuco Intelligent has raised $2 million in a seed funding round led by Fireside Ventures and Whiteboard Capital.
The round also saw participation of Ashish Goenka-led Suashish Group and angel investors like Vijay Nehra, Reckitt Greater China managing director Arjun Purkayastha, and early backers of brands like Mamaearth, Sugar, Pilgrim, Whole Truth and Mokobara.
ET had reported on August 7 about Tuco's plans to raise capital from Fireside Ventures.
Founded in 2023 by Aishvarya Murali, a former executive at Unilever, Tuco offers a range of natural and sustainable personal care products exclusively for kids. The product line includes soaps, lotions, creams, makeup and deodorants. The brand highlighted that all its products are packaged in 100% reclaimed ocean and landfill plastic.
Tuco's products are available on its website as well as on ecommerce platforms like Amazon, Flipkart, Myntra, Nykaa and Firstcry. Murali said that the products will be available on Zomato-owned Blinkit within a week.
"From skincare made with beetroot and cocoa extract to deodorants crafted from rose water, these products are inspired by recipes from our grandmother’s kitchen. The sustainable mission of 100% recycled plastic is dear to me and a guiding packaging philosophy in all ranges," said Murali.
The funding comes at a time when the growth of quick commerce and increasing demand for direct-to-consumer (D2C) brands, boosted by fast deliveries on platforms like Blinkit, Zepto, and Swiggy Instamart, is driving investments into early to mid-stage D2C companies. These platforms are betting big on kids' products, aiming to tap into a significant user base.
As previously reported by ET, Peak XV Partners is in discussions to acquire a stake in healthy bread maker The Health Factory. Additionally, organic fresh supplies brand Gourmet Garden is in talks to raise approximately $10 million from a mix of investors, while healthy snack company The Whole Truth is also exploring a new funding round.
Fireside Ventures, which has backed brands like Mamaearth, Boat, Yogabar and The Sleep Company, is known for backing high-growth consumer brands. Whiteboard Capital’s portfolio includes companies such as Atomberg, Cred and Jupiter.
"The kids’ personal care market has remained largely untapped. While there are numerous brands for babies and adults, the 4-12 age group has limited options. We believe Tuco Intelligent, with its dedicated focus on this category, is well-positioned to serve the market," said Kannan Sitaram, cofounder and partner, Fireside Ventures.
The round also saw participation of Ashish Goenka-led Suashish Group and angel investors like Vijay Nehra, Reckitt Greater China managing director Arjun Purkayastha, and early backers of brands like Mamaearth, Sugar, Pilgrim, Whole Truth and Mokobara.
ET had reported on August 7 about Tuco's plans to raise capital from Fireside Ventures.
Founded in 2023 by Aishvarya Murali, a former executive at Unilever, Tuco offers a range of natural and sustainable personal care products exclusively for kids. The product line includes soaps, lotions, creams, makeup and deodorants. The brand highlighted that all its products are packaged in 100% reclaimed ocean and landfill plastic.
Tuco's products are available on its website as well as on ecommerce platforms like Amazon, Flipkart, Myntra, Nykaa and Firstcry. Murali said that the products will be available on Zomato-owned Blinkit within a week.
"From skincare made with beetroot and cocoa extract to deodorants crafted from rose water, these products are inspired by recipes from our grandmother’s kitchen. The sustainable mission of 100% recycled plastic is dear to me and a guiding packaging philosophy in all ranges," said Murali.
The funding comes at a time when the growth of quick commerce and increasing demand for direct-to-consumer (D2C) brands, boosted by fast deliveries on platforms like Blinkit, Zepto, and Swiggy Instamart, is driving investments into early to mid-stage D2C companies. These platforms are betting big on kids' products, aiming to tap into a significant user base.
As previously reported by ET, Peak XV Partners is in discussions to acquire a stake in healthy bread maker The Health Factory. Additionally, organic fresh supplies brand Gourmet Garden is in talks to raise approximately $10 million from a mix of investors, while healthy snack company The Whole Truth is also exploring a new funding round.
Fireside Ventures, which has backed brands like Mamaearth, Boat, Yogabar and The Sleep Company, is known for backing high-growth consumer brands. Whiteboard Capital’s portfolio includes companies such as Atomberg, Cred and Jupiter.
"The kids’ personal care market has remained largely untapped. While there are numerous brands for babies and adults, the 4-12 age group has limited options. We believe Tuco Intelligent, with its dedicated focus on this category, is well-positioned to serve the market," said Kannan Sitaram, cofounder and partner, Fireside Ventures.
