Obnews Desk: India's food ordering and delivery platform Zomato and quick commerce unit Blinkit have announced their 2024 year-end wrap, offering a glimpse of the most popular food options and ordering trends across India in 2024.
Zomato's look at the country's eating habits in 2024 highlights some fascinating trends. From the country's love for biryani to bizarre ordering stories, here are the most interesting facts from Zomato's annual wrapup.
Biryani was the most ordered dish, with 9,13,99,110 orders. That means more than 3 orders of biryani were made every second every day. Pizza was ordered at second place, with 5,84,46,908 orders. This order is so huge that if there is a queue, it can reach from Mumbai to New York City. If we talk about the orders of web based items in India this year, then the choice of people in India was equal, orders of tea were 77,76,725 and orders of coffee were 74,32,856.
According to CNBC report, something like this has happened in the world of online food items this year.
Additionally, Zomato launched its Lookback 2024 campaign, which offers a fun and personalized experience, with features like Roast Mode for those who enjoy sharp humor and Sweet Mode for those looking for healthy, feel-good vibes. Are included. Zomato also introduced personality cards that reflect the unique food behavior of users over the year.
In the world of instant commerce, Blinkit reports on India's shopping habits trends to 2024, with items ranging from soft drinks to home essentials leading the way.
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Let us tell you, these insights underline the changing dynamics of consumer preferences, with convenience, personalization and humor at the center of shopping and dining experiences in India. Both Zomato and Blinkit are tailoring their services to meet these emerging needs, offering data-driven insights and fun, engaging campaigns.
