As the clock strikes midnight on December 31st, people around the world will gather to bid adieu to the old year and welcome the new one. In recent years, the way people celebrate New Year's Eve has undergone a significant transformation. Gone are the days of crowded party scenes and noisy clubs. Today, luxury villas have become the ultimate choice for New Year celebrations, offering privacy, exclusivity, and opulence.
According to a recent report, the luxury villa rental market has seen a significant surge in bookings for New Year's Eve, with many platforms reporting a growth of up to 40-45% compared to last year. Devendra Parulekar, Founder of SaffronStays, a private vacation rental home platform, confirms this trend. "This December, SaffronStays has been buzzing with bookings! We've already hit 60% occupancy for New Year's and are on track to touch 100% soon."
So, what's driving this shift towards luxury villas? Rahul Janve, General Manager at Courtyard by Marriott Mahabaleshwar, attributes it to the desire for more intimate and personalized celebrations. "As we usher in the New Year, it's been fascinating to see the varied ways people choose to celebrate. This season, we've observed a beautiful balance between grand, vibrant festivities and more intimate, quiet moments of reflection."
Luxury villas offer the perfect setting for such celebrations. With private pools, home theaters, and dedicated entertainment spaces, these villas provide the ideal backdrop for hosting intimate gatherings with friends and family. Many guests opt for professional services like in-house chefs, mixologists, and event planners to elevate their celebrations, often including personalized themes and gourmet menus.
Lonavala has emerged as a go-to destination for New Year celebrations, offering a mix of natural beauty, luxury, and lively festivities. Manoj Sainani, Founder of Amarja Hills, notes, "Lonavala attracts families, friends, and couples looking to escape the city's hustle. Our luxury villas with private pools and modern amenities are highly sought after for hosting private parties, curated experiences with live music, gourmet meals, and firework displays."
As the New Year approaches, it's clear that luxury villas have become the preferred choice for celebrations. With their emphasis on privacy, exclusivity, and personalized experiences, it's no wonder that people are opting for these villas over traditional party scenes. As Devendra notes, "Demand has been consistent across all destinations, with SaffronStays offering a mix of technology-driven, modern, and vintage homes. We're all set to make this season unforgettable for families and friends."
Meanwhile properties are ensuring the best stay for Mumbaikars. "Though there are great events planned for the eve, our New Year's brunch shall be one of the most heart warming experience with specially abled artists from Atypical Advantage, where Persons with Disabilities (PWD), will perform live during the exclusive New Year’s Brunch," mentions Keshav Suri, Executive Director, The Lalit Suri Hospitality Group.
"During New Year's we ensure our guests experience world-class hospitality, design excellence, and unmatched entertainment to create the perfect backdrop the Eve. We curate a night of grandeur with our exclusive range of performances, events and immersive experiences, taking care of stay, hospitality, food and adventure for our guests," says Jimmy Mistry, Founder, Della Resorts.
Whether you're looking for a luxurious getaway or an intimate celebration with loved ones, luxury villas are the way to go this New Year's Eve. With their unparalleled amenities, breathtaking views, and personalized services, these villas promise to make your New Year's celebration truly unforgettable.