Zepto’s Big Move: Quick commerce company Zepto has transformed the market raising the bar for Amazon and other e-commerce platforms. Now the company has taken a significant step to enhance its operations by launching a new entity - Zepto Marketplace. With this major move the Quick Commerce company is transitioning from a B2B model to a marketplace model. Registered in October 2024 According to a report of news agency PTI Zepto Marketplace was registered in October last year. The company is planning to align its operations with the new model some operational and regulatory procedures are still in process. However Zepto has not provided any information about the development. Improved Quality Control and Services This shift will enable Zepto to improve quality control and enhance its services. Alongside this the quick commerce company plans to launch a SaaS-based inventory management platform called Thor streamlining operations further. The timing of these developments is crucial as the company gears up for its IPO anticipated by the end of this year. Competitive Landscape Zepto’s competitors like including – Blinkit and Swiggy Instamart are already operating on marketplace models. Currently Zepto licenses its brand and operations to three entities—Geddit Convenience Drogheria Sellers and Commodum Groceries. These companies purchase stock from Kiranakart Technologies Pvt Ltd and sell to consumers via the Zepto platform. Under the current B2B model Kiranakart acts as a procurement intermediary purchasing directly from brands and supplying to Zepto’s licensees. These licensees pay Zepto a licensing fee on every sale. Zepto functions as a technology platform facilitating operations between operators vendors and delivery partners. Business Growth and Expansion In the financial year 2023-2024 Zepto created a milestone for itself by achieving 120 percent growth with an operating revenue of Rs 4454 crore. The company also plans to launch a separate app for Zepto Café offering quick delivery of snacks and other food products. Zepto which has a current valuation of USD 5 billion completed a funding round of USD 350 million in November last year attracting investments from Indian HNIs family offices and major financial institutions. Zepto aims to expand its business to over 50 cities in the next quarter building on its presence in approximately two dozen cities.