MG Windsor EV vs Tata Nexon EV: The market of electric cars is growing rapidly in India. In this competitive sector, JSW MG Motor India is growing well on the basis of the new MG Windsor EV. MG Windsor EV has not only attracted people's attention with its technology and features, but has also given a major shock to Tata Motors since its launch. This electric car is proving to be a kind of 'slow poison' for Tata, and its effect is clearly visible on its market share.
MG Windsor EV hits the market in late 2024. This electric car Price starts at Rs 13.49 lakh (ex-showroom), and it has a 38kWh battery pack, which gives a range of 332 km on a single charge.
It is India's first intelligent crossover utility vehicle (CUV), which combines the features of both sedan and SUV. Along with this, the car also has features like lifetime battery warranty and lounge-like seating, which attract customers.
There has been a tremendous increase in the sales of JSW MG Motor India since the launch of MG Windsor EV. In 2024, MG Motor sold 21,464 units, which is 125 percent more than last year. This has directly affected the EV market share of Tata Motors.
While Tata Motors' market share was 73 percent in 2023, it will come down to 62 percent in 2024. The biggest reason for this decline is the increasing demand for MG Windsor EV and its attractive price.
MG Windsor EV's 332 km range, low price and better features have attracted the customers. In Windsor he found an economical and practical option. Apart from this, MG Motor's Battery-as-a-Service (BaaS) plan has also further improved the customer experience.
Under the BaaS plan, Windsor EV can be purchased without battery pack for Rs 9.99 lakh (ex-showroom). In this plan, battery pack is available on rent, which costs Rs 3.5 per kilometer. This has reduced customers' expenses on purchasing a new electric vehicle and made it cheaper to drive an EV in the long run.
With the arrival of MG Windsor EV, Tata Motors is facing a decline in its EV market share. While on one hand the sales of MG Motor cars have increased, Tata will now have to change its strategy so that it can face this increasing competition. With MG Windsor EV, JSW MG Motor India has further strengthened the future of electric vehicles in India.
