LIV Golf has secured a multi-year broadcast deal with FOX Sports, marking a significant milestone for the breakaway league.

The Saudi Arabia-backed circuit, which has attracted several top players since its 2022 launch, had previously struggled to secure a major TV partner in the United States. LIV's events have been streamed on its app and aired on The CW, but the FOX deal brings added credibility. It also promises to increase the league's exposure.

Streaming and viewing figures for have been disappointing in key areas such as the U.S. and the UK – where it still lacks a broadcast partner – but the move to FOX offers a stronger platform to compete with events. The broadcast agreement was announced on Thursday, just a day after the league confirmed that

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The outspoken Aussie, who has been the face of the league since its inception, driving its creation and leading efforts to attract players from the PGA Tour, has been succeeded by Scott O'Neil, a former executive for the New York Knicks, Philadelphia 76ers and Philadelphia Eagles. While Norman will remain with the league, O'Neil has taken over the day-to-day operation.

"We are thrilled to partner with FOX Sports, one of the preeminent broadcast networks in the ," said O'Neil about the impressive broadcast deal. "LIV is getting bigger and bolder, and this relationship signals the next phase of growth as our League joins the company of the nation's premier sports leagues and conferences."

"I want to thank the FOX Sports team who share our vision for the future of golf, a new model that is redefining how the sport is experienced. LIV Golf is drawing a younger, more active and tech-savvy fan base, and as our players and teams prepare for LIV Golf's biggest season yet, this agreement will take our broadcast to new heights."

Adding his perspective, Jordan Bazant, executive vice president of FOX Sports, commented: "FOX Sports is excited to broadcast the LIV Golf League, showcasing athletes at the top of their game competing at an elite level for viewers across the nation. The addition of LIV Golf is a natural fit for FOX Sports' prominent slate of big events, world-class names and premium sports coverage."

Moving forward, LIV will make its debut on FOX as it commences its fourth season on Feb. 6 in Riyadh, Saudi Arabia, continuing to produce its own broadcasts.

This broadcast arrangement marks the start of a fresh chapter for LIV Golf without Norman leading the charge. While he succeeded in his role, creating huge waves in pro golf and laying solid foundations for LIV, a change in leadership was deemed necessary for the next stage of the league’s journey.

Yasir Al-Rumayyan, governor of the Saudi Arabia Public Investment Fund and LIV Golf chairman, expressed his enthusiasm for Scott's future contributions in a statement on Wednesday: "We welcome Scott to the LIV Golf family, knowing he will capitalize on everything that has been accomplished over the past three years," and "Scott has the passion, the tenacity, and the vision to continue leveraging LIV Golf's position as a pre-eminent, global sports and entertainment company and to lead our amazing teams and players for years to come."

He also paid tribute to Greg Norman's role in the league's inception: "When we launched LIV Golf, there was no one that made more sense to lead the organization other than Greg Norman. I thank him for everything he has done to establish, launch and grow our league. He has been instrumental to LIV's success."

Norman himself reflected on his journey and the impact of LIV Golf: "I started this journey more than 30 years ago, knowing in my heart and mind that the game of golf and its professional players were undervalued, delivering a product that felt stagnant. With LIV Golf, we changed the game forever."

He acknowledged Al-Rumayyan's role: "None of this would have been possible without the vision and leadership of LIV's Chairman Yasir Al-Rumayyan. He always knew what was possible and he never wavered from his belief that golf and the business of golf could be more than it was in the past."

Norman concluded with pride and optimism: "I couldn't be prouder of what we've accomplished or more pleased with where the league stands today. I'm excited to pass the baton of day-to-day management and continue to help do what I can to grow LIV Golf. LONG LIV GOLF! ".