Filmmaker Vivek Ranjan Agnihotri is known for openly sharing his views on Bollywood and its celebrities. Recently, he spoke about the challenges and changes in the industry.Expressing his disappointment with the new generation of stars, he claimed that Bollywood is on a decline. In a post on X (formerly Twitter), Vivek stated that the industry is struggling due to a lack of fresh ideas, new directors, and passionate filmmakers. He compared Bollywood to an old building that needs to be torn down and rebuilt. In a detailed note, he further expressed his dissatisfaction, saying that there are no innovative concepts or new producers. He even went on to call the box office a "hoax office."
Agnihotri started the long post with a headline "BOLLYWOOD IS FALLING". He further wrote, "It's the best thing that could happen. Bollywood is in shambles. And that's good for the industry. To erect a new building, you must demolish the old one. This is that time. Today, Bollywood has hardly any independent producers. No new producers. No fresh ideas. No innovative distribution or marketing strategies. A few years ago, there were a dozen studios - now just two or three remain, and they too are monopolistic and here for reasons other than filmmaking. The passion for cinema has been replaced by corporate greed and agenda-driven content. There are no movies - that's why there's a mad rush to release old films. Most directors who could have made a difference in these critical times have given up and succumbed to OTT."
Vivek Agnihotri opens up about fake box office numbers
Vivek Agnihotri further stated, "For the film business to survive, star-actors are essential. But there are no promising new stars. If you want to cast someone from the 21-35 age group, you'll find almost none - neither heroes nor heroines. The few that exist can't speak Hindi, can't emote, and seem more interested in Instagram than their own craft. And without having achieved much, they come with an entourage - managers, social media teams, trainers, and whatnot. If you choose to cast unknown, outsider actors from humble backgrounds (like I do), you stand no chance of getting funding, distribution, or marketing. The box office, once the ultimate test of a film, has now become a hoax office. You can publish any figure, give away free tickets, arrange corporate bookings, manipulate BookMyShow - do whatever you want. It's a free-for-all. Everyone's screaming about box office numbers, but their films have nothing to say. There are no genuine critics, no real film magazines or tabloids. Anyone can pay and get anything written. No wonder, as always, Bollywood chose the easy way out: manipulation and corruption. The irony? The mighty ones who created this corrupt chakravyuh are now playing the victims."
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Agnihotri didn't end here, he concluded by saying, "The monster they built is ready to swallow them. And I'm happy. I hope it does. I hope it devours them, so they can reincarnate - this time as pure film creators, not monster-makers. The team we worked with on The Delhi Files was full of small-town, vernacular boys and girls. Many of them will succeed and make great films - provided the monster eats up this old, broken, and extremely corrupt system. If you're a middle-class, small-time young storyteller willing to sacrifice for your craft - this is your time. Yes. This is the time. Come. Let's build a new Hindi film industry. Else, change Bollywood's name to Instawood."