JioStar may remove its entertainment content from Google-owned video streaming platform YouTube. So that customers can be prevented from moving from linear TV to free digital streaming. According to media reports, the company can implement it from May 1, but no final decision has been taken on it yet.

This will be the second big decision.

Let us tell you that this will be the second big decision taken by the company. Which was formed through the merger of Disney's Star India and Reliance Industries' Viacom 18. This move has been taken after the company decided to put premium content behind the paywall on JioHotstar, in which premium content including sports was given for free for two years before the merger. However, this was a strategy that affected both pay-TV and subscription video-on-demand (SVOD) services.

Tata Play, Airtel Digital TV

Pay-TV platforms such as Tata Play, Airtel Digital TV, and GTPL Hathway, pay-channels such as JioStar, Zee Entertainment, and Sony Pictures Networks India are urging broadcasters to remove their content from ad-supported video-on-demand (AVOD) platforms including YouTube, which are taking customers away from pay-TV.

Pay-TV subscription

With pay-TV subscriptions falling to over 84 million paying homes, the broadcast industry is looking for ways to reduce its non-paying customer base and increase its paying customer base. According to a FICCI-EY report, the TV subscription market is estimated at Rs 40,000 crore. “We are actively trying to remove paid content from AVOD platforms,” said a senior official of a leading TV distribution platform.

Jio Plan

Reliance Jio Plan is listed on both the company's official website Jio.com and the company's My Jio App, which costs Rs 100. With these plans, you will not only get Jio Hotstar but prepaid users will also get the benefit of 5 GB of high speed data from the company. After the data limit is completed, the speed will be reduced to 64kbps.

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