A new poll revealed the growing wave of consumer revolt against American businesses for changing their policies to coincide with the agenda of US president Donald Trump, reported Guardian.
The chief strategy officer at the Harris Poll, Libby Rodney highlighted that, “Companies and consumers are playing a high-stakes game of chicken – corporations betting on convenience winning out over conviction, while consumers wield their spending power like a weapon,” as quoted in the report.
Rodney claimed that, “The data suggests this is a miscalculation, when 20% of Americans are permanently changing their consumption habits and nearly a third of boycotters say they’ll hold out indefinitely, convenience may no longer be the decisive factor companies think it is," quoted the Guardian.
Boycotters are also angered because companies are reversing their DEI efforts, as per the report. Almost half, 46% of the boycott participants cited the reduction or elimination of DEI policies as a primary motivation for boycotting, reported the Guardian.
Companies such as Target, Amazon, and Walmart have come under criticism over the past few weeks for reversing DEI policies, as per the report. Target canceled its diversity hiring targets, and Walmart declared that it would no longer place emphasis on procuring from women- or minority-owned suppliers, according to the report.
To many Americans, this indicates that corporate America is more likely to accommodate political agendas than honour the social and moral obligations they had previously set for themselves, as per Guardian.
People are upset because these companies have rolled back diversity, equity, and inclusion (DEI) policies, which many see as a betrayal of their social commitments, as per the report.
What did Libby Rodney say?
Rodney believes companies are miscalculating by assuming convenience will win out over consumer values. The data suggests that many Americans are permanently changing their consumption habits.
Poll Reveals Strong Consumer Resistance
According to the Harris Poll, one in five US citizens now indicate they are willing to cut ties with businesses endorsing Trump's policies, like rolling back their diversity, equity and inclusion (DEI) policies, as per the report.Impact of Boycotts on Corporate America
The survey, taken as top-tier brands such as Amazon, Target, and Tesla are hit with economic boycotts, demonstrates that the backlash could have a lasting impact, reported the Guardian.The chief strategy officer at the Harris Poll, Libby Rodney highlighted that, “Companies and consumers are playing a high-stakes game of chicken – corporations betting on convenience winning out over conviction, while consumers wield their spending power like a weapon,” as quoted in the report.
Rodney claimed that, “The data suggests this is a miscalculation, when 20% of Americans are permanently changing their consumption habits and nearly a third of boycotters say they’ll hold out indefinitely, convenience may no longer be the decisive factor companies think it is," quoted the Guardian.
Why Are Consumers Boycotting?
The survey found that 36% of Americans are currently participating in or planning to join these boycotts, with the majority 53% citing a desire to show companies that consumers have economic power, as per the report. Another 49% want to use their spending as a way to express their dissatisfaction with current government policies, reported the Guardian.Boycotters are also angered because companies are reversing their DEI efforts, as per the report. Almost half, 46% of the boycott participants cited the reduction or elimination of DEI policies as a primary motivation for boycotting, reported the Guardian.
Companies such as Target, Amazon, and Walmart have come under criticism over the past few weeks for reversing DEI policies, as per the report. Target canceled its diversity hiring targets, and Walmart declared that it would no longer place emphasis on procuring from women- or minority-owned suppliers, according to the report.
To many Americans, this indicates that corporate America is more likely to accommodate political agendas than honour the social and moral obligations they had previously set for themselves, as per Guardian.
FAQs
Why are people boycotting American companies?People are upset because these companies have rolled back diversity, equity, and inclusion (DEI) policies, which many see as a betrayal of their social commitments, as per the report.
What did Libby Rodney say?
Rodney believes companies are miscalculating by assuming convenience will win out over consumer values. The data suggests that many Americans are permanently changing their consumption habits.
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