has just begun, and from today you can get huge savings across thousands of items. The event is the first of the retailer's annual sales, preceding the popular Prime Days that happen later in the year. The deals will be added from today (March 25), through to Monday, March 31 when the sale ends.

Discounts will span all departments on the website, but and skincare fans can get some of the biggest discounts with price cuts that have now launched, including up to 69% off premium brands and some of Amazon's top bestsellers. As a beauty writer, I've spotted some of Amazon's biggest price drops on everything from makeup to hair care during its seasonal sale events.

I know the sheer amount of deals on offer combined with the urgency of the sales period can be hard to navigate, so if it's beauty or skincare you're after, we'll be updating this page with our top picks from the to help narrow down the deals. You can expect everything from upgrades on your old straighteners to top-ups on your favourite premium beauty products.

As is always the case with Amazon, though, prices will change and some of the most popular products are likely to sell out. So now the deals are live, you'll want to be quick to make the most of the best discounts.

Unlike Prime Day, anyone can get these deals and there is no need for a prime subscription. However, if you do want free next day delivery, it might be worth .

Now Amazon Spring Deal Days has begun, there are plenty of beauty and skincare deals you can shop on the first day of the sale.

Brands like Elizabeth Arden, Olay and Elemis are often discounted on Amazon, sometimes with prices rivalling Boots and Lookfantastic.

As a shopping writer, I've noticed that when Boots drops prices on , Amazon is often quick to react by matching or even lowering its prices on the same products. In some cases, the online shopping giant offers cheaper prices to its shoppers than high street competitors.

However, deals on the most premium brands sometimes have a limited amount available, and discounts can change within a day.

I've picked out some of the best deals and discounts that are available on Amazon right now.

Each year for the last three years, Amazon Spring Deal Days has been an annual occurrence, taking place in late March. The first of these extravaganza sales began in 2022.

It's the retailer's first sale of the year, leading the way ahead of some of Amazon's best knwn events, like Amazon Prime Day. However, the difference is that anyone can shop during the Amazon Spring Deal Days sales period, and a Prime membership is not a requirement. This means there's even more demand and competition for the best deals, so you'll want to be quick if you spot an item on your wishlist with a good discount.

If you want to try out an and get free one-day delivery on many items, you can sign up for a 30-day free trial to test it out.

Some of the biggest categories to watch during Amazon Spring Deal Days are home and garden, beauty, tech, and pets.

The official dates for the Amazon Spring Deal Days are Tuesday, March 25 until Monday, March 31, with every spring sale since the first one in 2022 having taken place in late March.

Until last week, Amazon had kept the 2025 sale dates under wraps, but the sales period has now begun, and will continue until next week.

The Amazon Spring Deal Days has varied in length over the years. In 2022 and 2024, the sale ran for five days. However, in 2023, the sale lasted for just two days. This year's seven-day sale will be the longest spring-time sale yet.

Although it sounds like a long time to get your hands on the deals, not all of them will run for the entire duration of the sale. Lightning deals will have a countdown, meaning you'll have to buy the item within a limited timeframe.

Others will only have a certain amount of stock at the offer price. So there's lots to look out for, but ultimately if you find something you want at a bargain price, the only way to avoid missing it out is to buy the deal as soon as you spot it.

Most departments are included in the sale, and like in previous years, there are discounts on Amazon's most popular brands, like Kindle and Echo. Spring cleaning appliances, like Shark vacuum cleaners and lawnmowers, benefit from seasonal price drops, too, to get your garden tidied up for the warmer months. So far, the thousands of deals include Shark, Adidas, Ninja, Philips, and more.

Electricals are a big category - whether you're looking for a new air fryer from Ninja or a new hair tool from Remington. It's not just expensive items that benefit from deals. If you're working with a smaller budget, you'll also be able to get skincare and beauty products at much more affordable prices.

Like with all Amazon sales, the same deals don't remain on offer throughout the whole time, which means something you see discounted on the first day may be back at full price by the last day. New deals are also added throughout the sale, so it's worth keeping an eye on this page as we update it.

READ NEXT: