Davos is a state of mind. Slightly chilly. Absurdly expensive
ET CONTRIBUTORS January 22, 2026 07:19 PM
Synopsis

The World Economic Forum in Davos sees Indian businessmen navigate a unique experience, from sartorial crises with overcoats to the quest for authentic Indian food. They embrace local cuisine like fondue while delivering "India Story" soundbites and seeking validation, ultimately viewing Davos as a triumphant victory lap.

Let's be honest. When the Swiss Alps begin to swarm with billionaires, politicians, and a startling number of people wearing Hermes scarves worth more than my first car, it can only mean one thing: the World Economic Forum in Davos is upon us.

And to this glitzy schmooze-fest comes a particularly determined delegation-the Indian businessman. Why are we there? Is it a deep-seated desire to solve climate change over lukewarm canapes? A burning need to discuss cryptocurrency in a cable car?

Not quite. The truth, my friends, is far more profound, and significantly funnier.


First, the Universal Businessman's Davos Checklist.

The Profile Shot

Must secure one photograph looking pensively at a snow-covered peak, preferably with a lanyard strategically visible. LinkedIn profile updated for the year. Check.

The Name-Drop

Must accidentally bump into some global CEO and later say, "As I was telling Jeff..." Check.

The Hunt

Crack the code of the invite-only soirees. The real work is forensic: cross-referencing whispers and guest lists to learn how one graduates from the Congress Centre to the private chalets and evening parties where the big boys are actually partying. Check.

Now, the Indian Businessman's Augmented Davos Checklist.

The Conquest of the Overcoat

For the Indian titan, Davos begins with an existential sartorial crisis. We are a people of fine cottons and elegant linens, suddenly thrust into a world that demands we look like a polar bear's lawyer. The result? A magnificent, often bewildering, array of never-worn-before overcoats. You will see us, resplendent in cashmere coats so thick it has its own gravitational pull, sweating gently through panel discussions on "The Future of Cooling Solutions." Irony is not lost on us.

The Search for Dal Tadka

We can network on a full stomach, but we cannot network on an empty one. The Davos diet of molecular gastronomy, snow foam, and 'deconstructed' canapes leaves the Indian soul and stomach deeply traumatised. Rumours of a secret, underground Indian kitchen at Hotel Belvedere spread faster than a viral stock tip. You may think that the real networking happens at the Congress Centre, but the real bonding is in shadowy corridors where someone whispers, "Psst... I have a tiffin of parathas with dal tadka," forging alliances stronger than any multinational joint venture.

The Great Fondue-Raclette Conversion

And yet, in a surprising act of culinary diplomacy, we Indians fall helplessly in love with fondue and raclette. Something about molten cheese, potatoes, and extreme cold makes perfect sense to a civilisation that worships paneer makhani and dum aloo. Soon, WhatsApp groups are abuzz with intense debates on which restaurant has the best raclette, whether the cheese should be scraped clockwise or anti-clockwise, and which fondue is "most authentic." Agentic AI may be discussed over panels, but true conviction is built over bubbling cheese.

The Frostbitten Soundbite Summit

The true pinnacle of Davos fame is being hunted down by an over-enthusiastic Indian TV reporter in sub-zero temperatures, forced to shout profound insights about the Indian GDP while snow collects on your eyebrows. You stand there like a frozen philosopher, delivering soundbites with chattering teeth, wondering if viewers back home can see your nose turning red. "The panel on geopolitical risk was illuminating..." you declare, while several Indian business leaders, now mildly hypothermic, announce from a snowdrift that "the India growth story is unstoppable, I tell you! Absolutely unstoppable!"

The Jhumri Talaiya Paradox

One mystery still eludes me. Why do Indians travel all the way to Davos to sign an MoU for a project in Jhumri Talaiya, with another Indian, in the presence of an Indian state head? One could do this in Delhi, Mumbai, or even, dare I say, Jhumri Talaiya itself. But no. The document must be signed in Switzerland, preferably with snow in the background.

The Over-Achiever's FOMO

An average Davos day has 14 concurrent sessions, ranging from "Quantum Computing for Ethical Farming" to "Multipolarity in a Post-Truth Cyberspace." The European or American delegate picks one to go to. The Indian delegate, haunted by generations of competitive-exam trauma, feels a moral obligation to crack the Davos code itself. We sprint from "Stakeholder Capitalism" to "Web 4.0 Metaversal Governance," collecting branded tote bags and a glazed expression, determined to extract maximum value from an exorbitant membership fee. After all, 'paisa vasool' is ingrained in our blood.

The Ultimate Validation: The "India Story" Selfie

Once, we went to Davos to listen. Now, the world comes to listen to us. Earlier the greatest joy for the Indian businessman was just being in the room, but now it's having the room flock to your session on "This is the Indian Century." It's the sweet sound of a German industrialist carefully pronouncing Atmanirbhar Bharat. It's watching a queue form to hear a man from Mumbai explain scale, speed, and ambition. We've moved from seeking validation to dispensing it.

So, Why Do We Really Go?

We go for the same reasons as everyone else: The buzz, the brains, the business. But we also go to feel relevant, to feel exclusive and important, to understand what's happening in the world, to name-drop once we return, and for the sheer joy of explaining to a hedge fund manager that yes, our digital payment system really does work faster than his private jet.

In the end, Davos is a state of mind. Slightly chilly. Absurdly expensive. A mountain full of billionaires dressed like monochromatic sherpas, convinced they are shaping the future of humanity. We go to conquer the Alps in a never-worn overcoat that makes us look like a Bond villain's accountant. We go to translate phrases like "multipolar world order" into "bahut accha opportunity hai." We endure frozen soundbites and forensic hunts for dal. We grin through frostbite and FOMO. Because Davos, for the Indian businessman, is the ultimate victory lap dressed in Loro Piana mufflers.
(Disclaimer: The opinions expressed in this column are that of the writer. The facts and opinions expressed here do not reflect the views of www.economictimes.com.)
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