Sports brand Puma India has partnered Bumble, the women-first dating app, aiming to merge the worlds of sport and dating.
Under this alliance, the two brands will have singles-only running event, bringing young adults a new way to meet and connect in-person.
Aimed at ages 21–35 years, the singles run will be held in Bengaluru, and conclude with a social mixer, enabling runners to mingle and bond. Millennials and Gen Z of the country thrive on immersive social interactions, said the company.
“We strongly believe that the running community is a great opportunity for people to meet, jointly experience the thrill of this fantastic sport and make new memories. Together with Bumble, we have created a differentiated meeting experience that is all about movement, energy, and in turn foster a vibrant running community in the country,” said Karthik Balagopalan, Managing Director of Puma India.
In India, data shows that shared interest in sport has rapidly emerged as a significant factor in creating connections among young adults. According to Bumble’s recent survey, nearly 3 in 4 Indians (72%) would be open to go on a sports-themed first date and as many as 44% consider lack of interest in sport, a dealbreaker
“With the growth of sports documentaries and international competitions, sports is playing a bigger role in how we connect so it’s not surprising that it’s also showing up in a big way in dating. Our research shows that for 1 in 3 single Indians, a shared love of sports has now become a ‘must have’ regardless of whether they actively participate in sports or just watch it. This reflects a changing approach amongst singles to fit their dating life into their personal lives, focusing on turning what they already enjoy into a date instead of treating dates as a separate activity,” said Pracheta Mazumdar, India Senior Marketing Manager, Bumble.
As a leading sports brand in the country, Puma India has been actively investing and promoting running as a sport. The brand officially supports key running events such as Vedanta Delhi Half-Marathon, the Ladakh Marathon, quarterly Nitro 5k and 10k runs, and weekly training runs in key cities such as Bengaluru, Delhi, and Mumbai, led by Puma India run coaches.
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Aimed at ages 21–35 years, the singles run will be held in Bengaluru, and conclude with a social mixer, enabling runners to mingle and bond. Millennials and Gen Z of the country thrive on immersive social interactions, said the company.
“We strongly believe that the running community is a great opportunity for people to meet, jointly experience the thrill of this fantastic sport and make new memories. Together with Bumble, we have created a differentiated meeting experience that is all about movement, energy, and in turn foster a vibrant running community in the country,” said Karthik Balagopalan, Managing Director of Puma India.
In India, data shows that shared interest in sport has rapidly emerged as a significant factor in creating connections among young adults. According to Bumble’s recent survey, nearly 3 in 4 Indians (72%) would be open to go on a sports-themed first date and as many as 44% consider lack of interest in sport, a dealbreaker
“With the growth of sports documentaries and international competitions, sports is playing a bigger role in how we connect so it’s not surprising that it’s also showing up in a big way in dating. Our research shows that for 1 in 3 single Indians, a shared love of sports has now become a ‘must have’ regardless of whether they actively participate in sports or just watch it. This reflects a changing approach amongst singles to fit their dating life into their personal lives, focusing on turning what they already enjoy into a date instead of treating dates as a separate activity,” said Pracheta Mazumdar, India Senior Marketing Manager, Bumble.
As a leading sports brand in the country, Puma India has been actively investing and promoting running as a sport. The brand officially supports key running events such as Vedanta Delhi Half-Marathon, the Ladakh Marathon, quarterly Nitro 5k and 10k runs, and weekly training runs in key cities such as Bengaluru, Delhi, and Mumbai, led by Puma India run coaches.
