The Uttar Pradesh government has announced a new social media policy, opening new doors of employment in the digital world. Under this, social media influencers can now earn up to Rs 8 lakh per month by promoting the state's welfare schemes and other initiatives. This policy will create employment opportunities for the youth and digital creators of the state. Along with this, it will help in reaching the government schemes to the public more effectively.
The UP government has announced a new social media policy. The aim of this policy is not only to promote government schemes but also to allow the youth and social media influencers of the state, they earn lakhs of rupees every month by promoting government schemes and initiatives. This policy will be applicable on platforms like Facebook, X (Twitter), Instagram, and YouTube, which will provide new employment opportunities in the digital world.
Under this policy, social media influencers will get money for promoting government schemes. The special thing is that social media platforms have been divided into different categories based on the followers and subscribers of the influencers, according to which their maximum earnings have been fixed.
- Max Payout: ₹5 Lakhs per month (X)
- Max Payout: ₹4 Lakhs per month (Facebook)
- Max Payout: ₹3 Lakhs per month (Instagram)
- Max Payout: ₹2 Lakhs per month (for less followers)
- Maximum payout: ₹8 lakh per month (for videos, shorts, and podcasts)
- Other categories can earn up to ₹7 lakh, ₹6 lakh, and ₹4 lakh per month.
Influencers will have to share videos, tweets, posts, and reels of government schemes on social media, which will be handled by a digital agency called 'V-Form'. This agency will manage the entire process, through which influencers will get payment directly.
If you are a social media influencer and want to take advantage of this policy, then you have to keep these things in mind.
Category of social media accounts: You first have to decide which category your number of followers or subscribers falls under. Different categories have been created for Instagram, Facebook, and YouTube, based on which your earnings will be decided.
Registration: To be a part of this scheme, you have to register through 'V-Form', a government-designated agency. For this, you have to submit the details of your social media accounts, the number of followers, and the nature of the content.
Uploading of content: After registration, you will have to upload videos, posts, reels, or podcasts related to government schemes on your platform. Through these posts, information about government schemes and their beneficial initiatives will have to be brought to the public.
Maximum earnings: As your followers and subscribers grow, so will your category, allowing you to earn up to Rs 8 lakh per month. This can be especially beneficial for content creators on YouTube, where they will have the most earning opportunities through videos, shorts, and podcasts.
People associated with the system believe that this policy will benefit not only social media influencers but all sections of society. Through this, government schemes will be able to reach the public quickly and effectively. Especially in rural areas where people have less information about government schemes, through this policy, they will know about government benefits.
Another important aspect of this policy is that it will also curb fake and misleading news spreading on social media. Under this, the government has made rules, under which strict action will be taken on posting any kind of objectionable, anti-national, or anti-social content. The government will keep an eye on fake news, hate messages, and content that provokes society and appropriate necessary actions will be taken.
PC:Business today
