Lenskart, Asia’s leading eyewear brand, has stepped into the world of esports by acquiring the Delhi franchise for the second season of the Global e-Cricket Premier League (GEPL). The tournament, played on JetSynthesys’ flagship mobile game Real Cricket, has quickly become the world’s largest e-cricket and entertainment league.
With over 300 million lifetime downloads of Real Cricket, the league has seen explosive growth. The inaugural season attracted over 200,000 registrations, with 48 elite players competing across eight teams. Season 2 promises to be even bigger, with player interest soaring fivefold to 910,000 registrations.
"We are thrilled to have Lenskart join us as the franchise owner of Delhi. Peyush Bansal’s visionary leadership, combined with the immense popularity of cricket in India, aligns perfectly with our mission to bring esports to the masses, just like the IPL did for traditional cricket," said Rajan Navani, CEO and Founder of JetSynthesys.
The move signals a deeper interconnection between technology, gaming, and sports, bringing fresh momentum to the esports landscape in India.
Mr. Peyush Bansal, Co-founder of Lenskart, highlighted the brand’s commitment to supporting digital athletes.
"Our goal is simple: to ensure that gamers can enjoy their passion without compromising their eye health. The digital gaming community is growing rapidly, and so is the need for high-performance eyewear that helps them hustle through extended gameplay sessions," he said.
With the finale scheduled for March 2025, Season 2 will feature an expanded team format, advanced league dynamics, and heightened competition. Players can expect an immersive gaming experience through Real Cricket 24, renowned for its strategic depth and realism.
Mr. Rohit Potphode, CEO & League Commissioner of GEPL, hailed Lenskart’s entry as a major milestone:
"Having Lenskart join the league as a franchise owner is a landmark moment for GEPL. Peyush Bansal’s passion for technology and innovation will undoubtedly infuse fresh energy into the ecosystem."
With over 300 million lifetime downloads of Real Cricket, the league has seen explosive growth. The inaugural season attracted over 200,000 registrations, with 48 elite players competing across eight teams. Season 2 promises to be even bigger, with player interest soaring fivefold to 910,000 registrations.
"We are thrilled to have Lenskart join us as the franchise owner of Delhi. Peyush Bansal’s visionary leadership, combined with the immense popularity of cricket in India, aligns perfectly with our mission to bring esports to the masses, just like the IPL did for traditional cricket," said Rajan Navani, CEO and Founder of JetSynthesys.
The move signals a deeper interconnection between technology, gaming, and sports, bringing fresh momentum to the esports landscape in India.
Mr. Peyush Bansal, Co-founder of Lenskart, highlighted the brand’s commitment to supporting digital athletes.
"Our goal is simple: to ensure that gamers can enjoy their passion without compromising their eye health. The digital gaming community is growing rapidly, and so is the need for high-performance eyewear that helps them hustle through extended gameplay sessions," he said.
With the finale scheduled for March 2025, Season 2 will feature an expanded team format, advanced league dynamics, and heightened competition. Players can expect an immersive gaming experience through Real Cricket 24, renowned for its strategic depth and realism.
Mr. Rohit Potphode, CEO & League Commissioner of GEPL, hailed Lenskart’s entry as a major milestone:
"Having Lenskart join the league as a franchise owner is a landmark moment for GEPL. Peyush Bansal’s passion for technology and innovation will undoubtedly infuse fresh energy into the ecosystem."
