28th February 2025: PVR INOX, India’s largest and most premium cinema chain, is proud to relaunch ‘Senior Day’, a dedicated weekly initiative aimed at enhancing the movie-going experience for senior citizens. Starting this month, every Monday till 4 PM, senior patrons (60 yrs and above) can enjoy a specially curated experience across all wheelchair friendly PVR INOX cinemas nationwide.

Understanding the unique needs of elderly audiences, PVR INOX has thoughtfully curated a set of benefits designed to make their visits seamless and enjoyable:

• Priority Ticketing: No need to stand in long queues—senior guests will be given priority access for ticketing and entry.
• Dedicated Assistance: Trained staff will be available to guide and assist these guests with seating and other requirements.
• Preferred Aisle Seating: Seniors will be given preference for aisle seats to ensure easy access and added convenience.
• Complimentary beverage: A warm cup of tea will be offered to all senior patrons, with the option for on-seat delivery upon request.

Senior citizens can redeem their complimentary beverage by contacting cinema staff or visiting the concession counter.

PVR INOX remains committed to redefining the movie-going experience by catering to audiences of all age groups and ensuring that cinema continues to be a cherished form of entertainment.