AC Milan has named Brazilian gambling operator Reals its official betting partner for the LatAm region.
The collaboration looks to increase AC Milan’s visibility and create a ‘long-lasting’ connection with local supporters.
Maikel Oettle, Chief Commercial Officer of AC Milan, commented: “We are delighted to have started this collaboration with Reals.
“This exciting partnership marks an important step in our ongoing efforts to expand AC Milan’s presence worldwide. By working with Reals, we aim to strengthen our connection with a crucial segment of our fanbase in Latin America.”
The news comes just a few months after the official launch of Brazil’s betting market, as more operators in the country net sponsorships with global football clubs. The nation seems to be emerging as a hotspot for these types of agreements.
Oettle continued on the new deal: “This partnership opens up new avenues for fan engagement and interaction, allowing us to bring the club closer to both our loyal supporters and new fans.”
AC Milan currently sit eighth in the Italian top division after a 2-2 draw to Fiorentina over the weekend.
A global reach
Furthermore, the new partnership aims to foster deeper fan engagement, with Rafael Borges, CEO of Reals, praising the Serie A side for its ‘enormous fanbase and impact’.
He stated: “To my knowledge, considering the betting companies created in Brazil and authorised to operate in the country, this is a pioneering and unprecedented international agreement.
“Through it, Reals takes another important step in consolidating its brand as a reference among the main sponsors in the sports universe and attests to its position as a serious and secure company for bettors.”
The top-flight side has held several betting partnerships over the years such as with Boomerang in 2024, which also became its official regional betting partner in a deal that covered Europe. It has also linked up with Premier Bet, Leyu Sports, SPRIBE and Sekabet.AC Milan also recently extended its sponsorship agreement with cryptocurrency company Bitpanda, which saw the latter become a shirt sponsor for the Italian football club.
