Alphabet-owned Google said it removed 247.4 Mn advertisements and suspended nearly 2.9 Mn advertiser accounts in India last year for violating its advertisement policy.

Globally, the tech giant suspended over 39.2 Mn advertiser accounts, restricted over 9.1 Bn ads and removed 5.1 Bn ads, Google said in its annual ads safety report.

In its report, the company said that the top five policy violations in the list were ads related to financial services, followed by issues involving trademark misuse, abuse of the ad network, personalised advertising practices and gambling and games-related content.

The report also highlights how Google is leveraging advanced artificial intelligence tools to detect these scams and block misleading ads. In 2024 alone, the tech major deployed its

AI-powered models to detect and enforce 97% of the pages to expedite website reviews, while also enabling quick monetisation, besides keeping ads from appearing on violative pages.

“Our policies are designed to support a safe and positive experience for our users, which is why we prohibit content that we believe to be harmful to users and the overall advertising ecosystem,” Google said.

(The story will be updated soon.)

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